Nashville is full of neat boutiques and locally owned, vibey hipster shops, but there’s really no place like the ever-iconic Imogene + Willie, most commonly referred to stylistically as imogene + willie. Located on the famed shopping strip of 12th Avenue South, it’s a must-visit whether you’re looking to invest in a pair of specialty jeans or simply indulge in the grand beauty of the space. Once a service station and now a prime shopping destination, imogene + willie is Nashville at its best.

imogene + willie - Facebook imogene + willie is located in an old service station that dates back to the 1950s. It can be found right along the popular shopping strip of 12th Avenue South.

imogene + willie - Facebook The interior of the space is absolutely dreamy. It’s been artfully designed to not only emphasize imogene + willie’s premium blue jeans, but to present an atmospheric beauty as well.

imogene + willie - Facebook The entire shop is brilliantly curated and moody in the best way.

imogene + willie - Facebook imogene + willie specializes in blue jeans, jeans that are “made with love, made to last.” The locally-owned spot set up shop in 2009 and has been featured in nationally renowned publications ever since.

imogene + willie - GoogleMaps Here it’s style, the celebration of the body, and a quality product that’s of the essence. You’ll find everything from flattering male and female jeans to highly stylish t-shirts, leather goods and home products.

imogene + willie - GoogleMaps You’ve been warned though, Nashville — once you step through these doors, you won’t want to leave.

imogene + willie - Facebook You can visit for yourself from 10 a.m. to 6 p.m. from Monday to Thursday, from 10 a.m. to 7 p.m. on Fridays and Saturdays, and until 5 p.m. on Sundays.

You can learn more about Imogene + Willie with a visit to their official website.

imogene + willie - Facebook

imogene + willie is located in an old service station that dates back to the 1950s. It can be found right along the popular shopping strip of 12th Avenue South.

The interior of the space is absolutely dreamy. It’s been artfully designed to not only emphasize imogene + willie’s premium blue jeans, but to present an atmospheric beauty as well.

The entire shop is brilliantly curated and moody in the best way.

imogene + willie specializes in blue jeans, jeans that are “made with love, made to last.” The locally-owned spot set up shop in 2009 and has been featured in nationally renowned publications ever since.

imogene + willie - GoogleMaps

Here it’s style, the celebration of the body, and a quality product that’s of the essence. You’ll find everything from flattering male and female jeans to highly stylish t-shirts, leather goods and home products.

You’ve been warned though, Nashville — once you step through these doors, you won’t want to leave.

You can visit for yourself from 10 a.m. to 6 p.m. from Monday to Thursday, from 10 a.m. to 7 p.m. on Fridays and Saturdays, and until 5 p.m. on Sundays.

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Address: 2601 12th Ave S, Nashville, TN 37204, USA