If you grew up in the 70s or 80s, chances are you owned at least one Atari system. Later this year, the brand is launching a new initiative for gamers to geek out on: hotels. Construction on the first Atari hotel is set to begin later this year in Phoenix, and it’ll be like a video game come to life.
Dating back to 1972, Atari created iconic video games such as Pong, Asteroids and RollerCoaster Tycoon.
Flickr/moparx Nearly half a century later, the brand is embarking on a new journey: hotels.
Times are changing, and hardcore gamers constantly yearn for more realistic experiences that promise to take them outside the bounds of their consoles.
Flickr/moparx This year, Atari is elevating that prospect to a whole new level.
Construction of the first hotel, which will be located in Phoenix, is set to begin this fall.
Facebook/Atari Hotels After breaking ground, the process will take between 18 and 24 months to complete.
GSD Group, a company that works with “legacy” brands, and Napoleon Smith III, an executive producer of the most recent “Teenage Mutant Ninja Turtles” films, were the brains behind the hotel idea.
Flickr/jdhancock The plan is to create an entire video game “ecosystem” that allows for a completely immersive experience.
Some hotel rooms will have a retro video game theme, while others will be more futuristic in nature.
Flickr/shardsofblue Despite the subtle differences, there’s one common attribute among every part of the hotel: hands-on interaction that will make guests never want to check out.
The latest virtual and augmented reality systems will truly bring the games to life.
Flickr/utknightcenter All ages and gaming abilities will be accommodated!
Additional hotels are planned for Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco, and San Jose. Some of these locations will be equipped with cutting-edge studios for e-sports events.
Visit the hotel’s website or Facebook page to learn more.
Flickr/moparx
Nearly half a century later, the brand is embarking on a new journey: hotels.
This year, Atari is elevating that prospect to a whole new level.
Facebook/Atari Hotels
After breaking ground, the process will take between 18 and 24 months to complete.
Flickr/jdhancock
The plan is to create an entire video game “ecosystem” that allows for a completely immersive experience.
Flickr/shardsofblue
Despite the subtle differences, there’s one common attribute among every part of the hotel: hands-on interaction that will make guests never want to check out.
Flickr/utknightcenter
All ages and gaming abilities will be accommodated!
Additional hotels are planned for Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco, and San Jose. Some of these locations will be equipped with cutting-edge studios for e-sports events.
Are you excited about the Atari hotel? If so, what aspect is most intriguing? Let us know your thoughts!
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Address: Phoenix, AZ, USA
